The challenge

Endo International plc is a highly focused generics and specialty branded pharmaceutical company delivering quality medicines through excellence in development, manufacturing and commercialization. Through their operating companies – Endo Pharmaceuticals, Par Pharmaceutical and Paladin Labs – Endo is dedicated to serving patients in need.

The Endo sales department needed to improve the previous year's compliance training per regulatory requirements.

The previous platform was a step in the right direction, but had some hiccups regarding availability and consequently, a timely pass rate. Reporting on the activity and results, especially during the training period, was minimal, so executives had no way to know how the training was proceeding, in case they needed to intercede early and make adjustments, or report back successes.

Endo Pharmaceuticals


  • Pharmaceutical

Project timeline

  • 4 months to MVP

Blue Sequoyah Technologies services

  • API integrations
  • Bandwidth and traffic analysis
  • CMS development
  • Technical research, consulting
  • User experience strategy and design
  • User interface design

The result

It was clear from the challenges we discussed with Endo that there were some real opportunities to improve the entire training process. We started by addresses availability. It became clear that the primary bottleneck was with the video hosting as it was on-premises. We worked with Endo to establish a private, secure, video content delivery network (CDN) at vimeo.

The next focus was on reporting. We gathered all the requirements and created a strategy for presenting regional analytics that gave stakeholders exactly what they needed to see.

To make it all happen, we chose Umbraco CMS to speed the product to market and provide the underpinning for membership, authentication, and of course, content management. The result was stunning. Over 2,500 people were trained in 2 weeks. There was 100% availability, and most importantly a 100% pass rate. And there were less than 10 support calls.


  • Umbraco CMS training platform
  • ASP.NET, SQL Server
  • Responsive HTML5 with SCSS
  • iPad web app
  • Secure vimeo training video CDN


  • Over 2,500 users trained in 2 weeks
  • Less than 10 support calls
  • 100% deployment
  • 100% pass rate
  • Super happy client and sales staff!